Oh, no...it’s a bug! Don’t worry, we can help. It could be many different things, but it’s a matter of looking in the code first and sometimes, going through a process of elimination. It’s not the end of the world and these visual fixes are usually comparatively quick to do.
There’s no one correct answer here. Unless it’s WordPress.
Just kidding :) But in all seriousness, we like to recommend WordPress simply due to flexibility of the platform, the fact it’s completely open-source, and because it dominates internet market share - making it more likely that any problems faced by you will have been fixed by someone else before. Other CMS’s certainly do the trick as well, and Drupal has been gaining ground as of late. We would suggest one of these two but have worked with other CMS’s extensively, like Craft, Contentful, Magento, Joomla, etc.
There are a lot of tools that can do this. Some custom, some automatic, some are plugins, some are site tags. Do you want the text to be very precise and correct? It will require more customization. GEO IP TOO
Positives: you will have a lot more control of specific parts of the site, a lot more cool features, and a lot more functionality. Negatives: Plugin bloat (slowing of the site), security vulnerabilities (some plugins can be gateways for malicious actors). We are good at helping to avoid both of these issues.
Ah, this is behavioral retargeting and/or personalization. This usually requires integration with a marketing platform. Let us do the dirty work for you...
This depends on the complexity and scope of the project. It could be a day, it could be a year or two or more. When you have a better idea about requirements + budget (in which case we could take an agile, flex scope approach) - we can talk.
This depends on so many factors that can be boiled down to the scope of the project and the timeline in which it’s required. We like to reference this article (Vlad’s app is a price of a car) to give people a better sense.
This depends on your budget and your current tech stack! If you are a small company with a small budget and very bare-bones website, you should probably use a service like MailChimp.
If you are a bigger company with a larger budget and with a site that users Marketo/HubSpot/Eloqua, you should employ your marketing automation software.
The next steps, extremely simplified, are as follows: design your email(s), build them in the marketing automation software (DarwinApps can help with both of these), and send them at strategic intervals to pre-selected recipient lists.
First, you need a modern design. Second, you need a clean, easy to use and easy to understand UI and UX. Third, you need engaging content. Fourth, you need to provide value or excitement to visitors. Fifth, you need to find a way to get people to visit. :)
A landing page is a webpage built specifically for sending internet users with the intention of making them either provide you their information (via filling out a form), sign-up for some event, or spend some money.
Real-Time Personalization (Marketo) - displays specific site blocks of content and elements depending on the site visitor’s IP address or known characteristics captured from previous visits.
A technical stack consists of all the ‘technical’ elements that make a website or application work. This starts from the CMS (i.e., WordPress), follows to the Web Servers (i.e. AWS), to the CDN (i.e. Fastly), to integrated platforms for Marketing (i.e. Eloqua) and HR (i.e. Greenhouse). There are many more types of elements that can compose a technical stack, but at a minimum, you always need 1) a web host, and 2) a web server.
Because they don’t inherit styles from the website’s they’re on, silly! They are standalone and require unique styling within Marketo. This is one of the reasons why it’s important to have a front-end engineer who knows how to style Marketo forms, emails, and landing pages.
Depends! If you’re small and on a budget, HubSpot is fantastic. If you’re growing and mid-to-large sized, Marketo should be more the tip. If you’re a huge enterprise company, a lot of them go for Oracle’s Eloqua. Each one has different pros and cons and are worth investigating. And, there are many more of all different sizes from ones you’ve never heard of to Salesforce’s Pardot.
The list could be so long...but we often see, almost as a rule, Yoast SEO for WP users, Optiminmonster for better lead generation, Optimizely for A/B testing, Hotjar for heatmaps/site visitor recordings, and much, much more.
No sir-ree Bob! These marketing automation platforms use different variables and attributes throughout, so it’s important to follow their syntax rules. This is why you’ll often see unattractive or generic-looking landing pages and emails, and why it’s important to developers who can build and style comfortably in each of these platforms.
This depends on the complexity. In our experience, we see the combined front-end build and back-end editability taking anywhere from 4 hours to 20 hours. The average, however, is likely close to 6-8 for an email, and 8-12 for a landing page.
How much money do you got, buddy? Ok, on a serious note, based on our hourly rate of $125 and the hours range presented above, somewhere between $500 and $2500.
According to Wikipedia (your favorite teacher’s favorite source!), Search Engine Optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
It is extremely important for receiving ‘organic’ traffic - i.e., visitors to your site who come there via Search Engine Results and nothing else (not paid ads, not backlinks, etc.)