Meltwater Logo

About Meltwater

Founded in 2001, Meltwater helps companies make better, more informed decisions based on insights from the outside. More than 25,000 companies use the Meltwater media intelligence platform to stay on top of billions of online conversations, extract relevant insights, and use them to strategically manage their brand and stay ahead of their competition.

With more than 50 offices on six continents, Meltwater is dedicated to personal, global service built on local expertise.

DarwinApps Logo

About DarwinApps

Founded in 2011, DarwinApps provide dedicated teams of developers to marketing departments of startups, mid-sized corporations, and international Fortune-500 companies — building apps, websites, software, and everything in between. DarwinApps specializes in bringing clients elite, flexible engineering services by pairing top talent with world-class engineering management.

The Problem

With more than 50 offices on six continents and unique, language-appropriate websites for each country and region, Meltwater needed a secure, centralized environment from which to most efficiently manage their publishing environments.

Micro-management of each country and/or region’s language-specific website and corresponding marketing automation tools proved to be extremely time-consuming and ineffective from a personnel and management standpoint.

Without each county’s different website under the same managed umbrella, security concerns were doubled, given the ubiquitous use of WordPress throughout the company’s sites.

Founded in 2001, Meltwater helps companies make better, more informed decisions based on insights from the outside. More than 25,000 companies use the Meltwater media intelligence platform to stay on top of billions of online conversations, extract relevant insights, and use them to strategically manage their brand and stay ahead of their competition.

Requirements

A fully secure and centralized publishing environment while retaining WordPress

A complex system of identifiers and redirects based on a user’s Geo IP

Full-scale site implementation of various marketing automation tool integration

Result

Global Website Suite Optimization for Best User Experience:

DarwinApps set up an extremely complex system of re-directs to specific country/regional sites based upon user IP addresses.

Marketing Automation Tools Integration:

Meltwater’s suite of marketing automation tools such as Marketo, Percuto, newsCred, Did.it, and warFare were integrated seamlessly throughout their global suite of sites.

A Custom CMS and Site Environment on WordPress with Enhanced Security Settings:

DarwinApps built a uniquely secured environment that protects their site from even the most rare WordPress hacks which gives content admins full control over what is pushed to the production server.

DarwinApps gave us security and control over our global suite of sites that we could only dream of before.

DarwinApps provides a dedicated development team for marketing teams at startups, mid-sized corporations, and international Fortune-500 companies—building apps, websites, software, and everything in between.

Contact, follow + find us

To learn more about how DarwinApps can serve as your dedicated engineering team, visit darwinapps.com or email contact@darwinapps.com