The Problem

Hightower—now VTS—was growing at such a rapid rate that engineers throughout all departments in the company were regularly being pulled in by the core product’s development team.

This left their marketing team without desperately needed engineering resources for core website updates, web page creation, and landing page/email coding.

Without reliable engineering resources at their disposal, the marketing team was stuck in the back of the queue whenever they needed website updates, plugin integrations, and server management.

How VTS utilized DarwinApps Marketing Engineering

For the less than the price of hiring one full time engineer, VTS hired DarwinApps on retainer and received access to a team of engineers possessing a wide range of skills.

This team was able to manage the marketing team’s website, Marketo integration, and full technical environment.

How the Flexible Retainer Helped VTS

In addition, the flexibility of DarwinApps’ retainer with unlimited rollover hours was doubly beneficial as the company went through a merger. For two months, the company paused most marketing projects, but were able to put to use their accrued retainer hours when they ramped back up their marketing efforts post-merger.

The impact marketing engineering had on VTS

The end result was a satisfied and much more powerful VTS marketing team, augmented with the support of a full engineering team for less than the cost of one full-time in-house engineering hire.

VTS and DarwinApps cultivated a relationship with two teams working as one, which consisted of in-house marketers from VTS working alongside developers and project managers from DarwinApps.

Elite engineers covered all skills needed by VTS and answered at their beckoning call for any projects, updates, or urgent issues that arise.

Marketo/HubSpot Landing Page Creation

Marketo/HubSpot Integration

Full Website Rebuild

New Webpage Implementation

Full Site Migration to New Server

CMS Customization

Site Internationalization

Server Environment Securing and Optimization

Custom Script Creations

WordPress Plugin Customization

DarwinApps is basically part of our team now. We couldn’t imagine our marketing department without their engineering expertise.

Billy F., VTS
iPad

About VTS-Hightower

VTS (formerly View The Space) is a rapidly growing real estate technology company. The VTS platform is a commercial real estate tool developed to streamline and expedite the leasing process through HD video tours, distribution of said tours and reported analytics. Already operating in 14 major markets across the United States, VTS is on its way to becoming the industry standard in Commercial Real Estate technology. In November 2016, VTS merged with Hightower, bringing owners, investors and brokers from around the globe together in one platform.

About DarwinApps

Founded in 2011, DarwinApps provides dedicated teams of developers to marketing departments of startups, mid-sized corporations, and international Fortune-500 companies — building apps, websites, software, and everything in between. DarwinApps specializes in bringing clients elite, flexible engineering services by pairing top talent with world-class engineering management.

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