Web Analytics & Tracking Solutions

Backed by forward-thinking marketing teams and top global brands

Our Web Analytics Services

Darwin’s web analytics services help you track, measure, and optimize every part of your website, marketing funnel, and revenue operations.

Turn messy data into clear insights.

Advanced Tracking & Data Collection

Advanced Tracking & Data Collection

Get your analytics foundation right. We ensure every user action is tracked correctly so you never miss a key insight.
- Google Analytics 4 (GA4) & Looker Studio Implementation
- Event tracking & conversion funnel optimization
- Heatmaps, session recordings, and user behavior insights

Data Cleaning & Optimization

Data Cleaning and Optimization

No more dirty data. We clean, structure, and optimize your analytics for precision and compliance.
- Data cleanup & deduplication (fix misattribution, remove bot traffic)
- Privacy-compliant tracking (GDPR, CCPA, HIPAA)
- Cross-device & cross-platform tracking for a unified customer view

Conversion Rate Optimization (CRO) & A/B Testing

Conversion Rate Optimization (CRO) & A/B Testing

Turn more visitors into customers. We identify and fix leaks in your conversion funnel.
- A/B testing & landing page experiments
- User journey analysis & funnel optimization
- Checkout flow & lead form improvements

Marketing & Ad
Performance Analytics

Marketing & Ad Performance Analytics

Stop wasting budget. Get data-driven insights on which ads, campaigns, and traffic sources drive the best ROI.
- Marketing attribution modeling (multi-touch, first-click, last-click)
- Google Ads, Meta, LinkedIn, TikTok ad tracking & optimization
- ROI-focused insights for ad budget allocation

AI-Powered Predictive
Analytics & Reporting

AI-Powered Predictive Analytics & Reporting

See the future of your data. Darwin’s AI-driven analytics reveal trends and predict revenue outcomes.
- Predictive modeling for customer behavior & churn risk
- Custom dashboards & real-time performance monitoring
- Automated reports & alerts for decision-making

Seamless Tech Integrations for a 360° View

We integrate with all major platforms to give you a unified data ecosystem.

Google Analytics 4 (GA4), Looker Studio, Mixpanel, Amplitude

HubSpot, Salesforce, Marketo, Pardot, ActiveCampaign

Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads

Hotjar, FullStory, Mouseflow, Crazy Egg

Tag Manager (Google, Adobe), API Custom Tracking

Already using
integration tools?

We’ll optimize them for maximum performance.

Start now

At Darwin, we help businesses improve decision-making by 80%

+40%

Improved Data Accuracy

+30%

Higher Conversion Rates

-50%

Reduction in Ad Wastage

Are tracking errors, low conversions, or messy reporting slowing you down? We turn your data into a powerful asset that fuels growth

Custom Dashboards & Reporting

We build real-time, interactive dashboards that turn raw data into easy-to-understand insights for marketers, executives, and product teams.

Google Analytics 4 (GA4), Looker Studio, and BI tools

Conversion funnels & revenue tracking

Multi-channel reporting (SEO, Ads, CRM, Social, etc.)

Data Accuracy & Compliance

We ensure your analytics meet global privacy regulations (GDPR, HIPAA, CCPA) while delivering precise, reliable data.

Fix misattribution & data discrepancies

Privacy-first tracking implementation

Cross-device & cross-platform user tracking

Advanced User Behavior Insights

Our AI-powered analytics uncover hidden trends, helping you optimize UX, reduce bounce rates, and increase conversions.

Heatmaps & session recordings

A/B testing & landing page optimization

Customer journey & funnel analytics

Struggling with messy data, tracking errors, or low conversions?
We’ll fix it.
Start now

Nataly

Head of IT Consulting

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“The Darwin team offers a wide range of expertise that we have access to - so whether we've had to get insights into our analytics or build a new custom solution for our specific business, the appropriate person was always assigned to help make the project a success.”