Unrivaled Site Optimization
to Guarantee the Best
User Experience
Key outcomes:
01
Cost savings: 25%+ compared to agencies & 50%+ to full-time hiring
02
Enhanced user experience for audiences from 50+ countries
03
Launched 6 new international websites
04
Managed updates & patches across 23 global sites
05
Streamlined a marketing powerhouse all under one roof
06
Custom WordPress CMS with a secured publishing environment
Meltwater’s Digital
Labyrinth
In the digital age, where every click and scroll can translate to customer engagement and brand loyalty, Meltwater, a pioneer in media intelligence, found itself at a crossroads.
Established in 2001, Meltwater had blossomed into a global media giant, empowering more than 25,000 companies with data-driven insights to navigate the vast sea of online conversation, manage their brands strategically, and stay ahead of the competition.
Yet, with its expansive reach across six continents and the need for a tailored web experience for each region, Meltwater faced the challenge of unifying its digital ecosystem while ensuring top-notch security and user experience.
This was the reality for Meltwater, managing a decentralized web presence with over 50 offices worldwide, each requiring distinct, language-appropriate websites. To top it all off, managing these sites, coupled with the necessity of integrating diverse marketing automation tools, was not just time-consuming — but fraught with security vulnerabilities.
The Quest for a Unified and
Secure Digital Ecosystem
A fully secure and centralized
publishing environment that
retained WordPress
to manage their extensive online presence efficiently.
A complex system of
identifiers and redirects based
on a user’s Geo IP
to automatically route site visitors to the appropriate language and regional website.
Integrated marketing
automation tools
to streamline marketing operations and enhance user engagement across all platforms.
Darwin's Strategy to
Empower Meltwater
Navigating the intricacies of a global web presence requires innovative and strategic solutions, built custom by nature.
In Meltwater’s case, their expansive online footprint spans over 50 countries — each with its own language and cultural nuances. We built up a cohesive, secure, and highly optimized digital ecosystem to solve challenges across several key business areas.
Our solutions focused
on five key areas:
01
A Complex Redirect System
To navigate users to the correct country or regional website, with an enhanced user experience that provides localized content.
02
Marketing Automation Tool Integrations
To streamline seamless operations across a global network of sites.
03
Custom CMS on WordPress with Enhanced Security
To offer protection against rare hacks and grant content administrators full control over production server updates.
04
Technical Improvements for Site Performance
To improve site loading times and user interaction metrics such as First Meaningful Paint and Time to Interactive.
05
Global Web Support and Maintenance
Across 23 global sites included major edits, updates, patches, and troubleshooting, ensuring 100% uptime.
The Darwin Impact on
Meltwater’s Digital Ecosystem
In a world where digital presence is paramount, Meltwater embarked on a transformative journey with Darwin to redefine its global web strategy. This collaboration turned challenges into success, taking Meltwater’s user experience, security, and operational efficiency to the next level.
Meltwater’s wins with Darwin
01
Cost Savings with Unmatched Flexibility
With Darwin, Meltwater cut costs by over 25% compared to traditional agencies and more than 50% versus full-time hires while having the Darwin team as an extension of their own.
02
Global Website Suite Optimization
With a sophisticated redirection system and by smartly routing users based on geolocation, Darwin streamlined access to localized content and significantly uplifted the overall user experience.
03
Seamless Marketing Automation Integration
The integration of cutting-edge marketing tools like Marketo and Percuto led Meltwater to a more cohesive and effective digital strategy — and thus, enhanced digital campaigns and user interactions.
04
Secure Custom CMS on WordPress
Darwin provided Meltwater’s content administrators unprecedented control, combining robust security with the agility to adapt content dynamically.
05
Enhancements in Performance and Efficiency
Website enhancements accelerated response times and also boosted SEO rankings and user engagement, marking a significant leap in digital efficacy.